Promotions

Important to Remember

The purpose of these promotional giveaways is the same today as it was centuries ago; to advertise a business off to potential customers by using promotional items that appeal to them. It’s important to plan this type of promotion out thoroughly ahead of time, generate a promotional idea that your customers will enjoy and that will also help your business stand out from your competitors.

If you plan all your promotional ideas out thoroughly, then you’ll see the difference that offering them makes in a marketing campaign. Have a goal in mind, make a plan to offer memorable promotional ideas with great promotional gifts, and design an ad that is difficult to miss and features your company logo and a memorable slogan. This will help your campaign to attract some serious attention.

Make these promotional products and ideas fun and interesting and give your customers a reason to share these promotional items with their friends and family. With that being said, when planning this promotional giveaway, it’s important to understand who your customers are. It’s also important to figure out how to reach them and understand that different kinds of customers respond differently to various types of promotional giveaways. The right promotional products will offer new customers a reason to try your product and will also help to generate loyalty with existing customers. So, know your audience and plan to offer a promotional product that you know your customers will enjoy or get use out of.

Finally, if you’ve created a great promotional plan and are offering a promotional product that your customers will enjoy, then this should easily help you to stand out from your competitors. In addition to this, it’s also important to make sure that your promotional materials are eye-catching, memorable, and clearly present your company name or logo. When this is done correctly, these promotional products will increase positive brand awareness about your company and what you’re offering your customers. In fact, an experiment conducted by Georgia Southern University shows that when customers receive promotional items from a company, they have a much more positive image of that company, than one who didn’t offer a promotional item.

Using promotional products that work
Advertising is marketing, and promotional products are marketing products because of the repeat attention they bring to any business. It’s proven that these marketing products bring positive attention to your company, offer up various lines of communication to discuss the great things about your company, and the designed logo can be used on various products for promotional purposes.

Studies show that if ads are posted in a newspaper, magazine, etc., they’re quickly forgotten about. However, if your company’s logo is printed on a promotional product, it’s guaranteed to get repeat exposure as these are great marketing products. In fact, studies show that over 55% of marketing products are kept for over a year, sometimes products are kept for up to four years.

Additionally, a study conducted by LJ Market Research showed that customers are more likely to remember the name of a company that gave them a promotional product, as opposed to a company that they saw advertised. This increases brand awareness as your customers are talking about their travel experience on social media etc., which will, in turn, attract new clients. This will help your business to grow as it will draw positive attention to your company.

When to use your promotional products
As mentioned earlier, giving your customers a promotional gift will create a positive image of your company in their mind. So, send them something in the mail, or email them a coupon for a promotional gift in your store. This will certainly grab their attention and will bring them in so they can see all the other amazing products you have to offer.

Adding onto this, if you offer your customers promotional materials for referring you, can you imagine how happy they’ll be? This is another great way to build a positive image of your company in their mind. A little promotional giveaway goes a long way and is a great way to help your customers to feel appreciated as it will offer them something extra for their time and money.

Furthermore, one of the best ways to advertise a promotional giveaway off is through social media. People are always posting comments about their day, so give them an incentive to post about your promotion. Offer the promotional gift as a special prize to your customers who get the most likes, retweets, etc., on a post that refers back to your company in some way. Their friends and family will see this post, which will increase awareness and likeability for your company. Posts on social media can really help or destroy any company, therefore, it’s important to make your customers happy. What better way to do this than offer them a promotional gift on a social media website that allows them to post about it and discuss it with their friends and family? This is a great way to advertise your promotion and company off, while simultaneously generating positive brand awareness at no cost to you!

Corporate Gifts
It’s important to offer promotional giveaways to customers, but it can also be beneficial to offer your business partners and colleagues a corporate gift. This reminds your business partners that the work they’ve done with and for you is appreciated and helps to build a sense of appreciation for your employees as well.

A corporate gift should be treated like any other promotional gift. This is another reason coffee mugs and pens are great promotional items; they’ll definitely be used around the office. These promotions are a great promotional idea for any company as they’re a fun and simple way to express appreciation for hard work, increases loyalty, and helps you to stand out from your competitors.

At the end of the promotion
Once your promotional giveaway has reached its last entry deadline, you might think that your work is done. However, it’s not. It’s important to check the effectiveness of the promotion. Did it increase sales? What was the promotional product that worked the best? Does your company have more loyal customers? Did you profit from the promotion; i.e. was the money you put into the investment worth the profit that came out of it? If a promotional product isn’t generating any results, then you need to go back to the drawing board and offer a different promotional item that will generate profit.