Maximize General Retail Promotions
In retail, it is becoming increasingly difficult to navigate and build profit margins that exceed operating costs. However, despite challenges such as expanding online outlets and the demand for cheaper products, there are ways to market your retail business in a way that will increase sales, both in-store and online.
PCR specializes in providing businesses with high-value travel incentives that can be used to generate more sales and customers. Our clients have seen average sales increases of 21.8% - well above industry averages - for nearly two decades.
Incentives for Travel
No matter how your retail business operates, whether it's a brick-and-mortar location, an online store, or a hybrid, PCR travel incentives can boost sales. An effective travel promotion stands out from other similar offers due to its tremendous value and unique nature.
The video shows Margaret's exceptional experience with PCR Marketing Group. PCR's travel incentives were an excellent tool for negotiating with customers. For businesses running this type of promotion, Margaret recommends that they advertise aggressively in order to spread awareness of the incentive. Advertising by focusing on added value rather than price was very effective for her.
Incentive programs for Jewelry purchases
Jewelry is one of our core Industries. With unique travel-themed jewelry promotions, we've helped jewelry stores grow revenue and profitability for over 20 years.
Here are three things that we’ve learned over the years that can be of most value to you as a jewelry store owner.
1: Include, Not Reduce
One of the first pieces of advice is one that can help you reduce the likelihood of having to lower the price of your product to make a sale. By offering added value like travel incentives, you reduce your customers' expectations of having to reduce the costs of your products.
You should also consider tying your travel incentive offers to your higher-value products. Customers may be required to purchase a single piece of jewelry of $1,500+ to qualify, or to spend a total of $1,500 (it doesn't matter which jewelry they buy). This cruise or trip to Vegas will be worth hundreds - even thousands - more to the customer. As a result, you don't need to lower product prices in order to make sales.
2: Train Your Staff and Run Limited Sales
It's not possible to run the same promotion every month. You can only have so many "going out for business" sales. Our jewelry clients tell us that when a promotion is run on a limited basis once or twice a year, you will have a much greater impact from your other advertising and marketing efforts because you were doing something different - something special.
Everyone is trying to get the attention of the consumer. Marketing and advertising for cruises, Disney vacations, or other vacation incentive programs will be more interesting, surprising, and successful as a result.
Retail jewelry sales will likely continue to be a major part of the jewelry business for a long time to come. The success of the retail business depends on the capabilities of your sales team and the tools you provide them. You want to help them sell more. We have yet to meet a salesperson who objected to higher commissions. Incentives like these give your salespeople something different and unique. As they get more familiar with using the incentives, you will see improved results year after year.
3. Regardless of your business size, you can still achieve great results
Small businesses represent the majority of our jewelry store clients and owners. Most have fewer than six stores. Like you, we also rely on repeat business, referrals, and our small community of clients for support. It's the same for most of our jewelry stores.
We receive feedback that these promotions encourage loyalty, drive great customer feedback, and prove to be a useful gift for your repeat customers. Our team will provide the strongest support to you as we have over the past 20 years, whether you use these incentives for special events or as part of full-on campaigns.
We also provide exclusivity as an added benefit. We do not do business with more than one jeweler in the same marketing area. We work in a small community like you, so we want to give all clients the best chance of success and help you grow your business. We do not benefit from having multiple jewelry stores offering vacation incentives in the same market, and neither do you. We want to give you that advantage for as long as possible.
Incentive Programs for Furniture Stores
The challenges you face as a retailer or wholesaler of furniture are similar. The competition out there, and often many of them in close proximity to you, can make gaining a competitive edge a real challenge. The truth is, you can only decrease your prices to a certain point before your profits are negatively impacted.
However, even when you remove your competitors, many other challenges exist - and these may include:
Increasing foot traffic to your store
Motivating customers to buy higher-priced items
Finding better ways to sell older items so you can buy new furniture faster
Increasing sales during slow seasons or in general
Regardless of your specific issues, finding a solution is the next step.
The PCR Solution
We have been providing incentive products and services to businesses for 20 years. We offer an array of incentive products, including sports and concert tickets as well as vacation and cruise certificates, that allow businesses to solve many of the most common sales-related challenges.
We offer free in-store and digital marketing collateral along with our incentive products.
These are just some of the benefits you can expect when you use our products:
Increase your customer base
Gain a higher profit margin
Improve your ability to sell higher-ticket items
Increase the number of deals closed on the same day
Increase referrals and repeat business
Keep your team motivated and energized
Put yourself ahead of your local competition
Throughout our 20-year history, we have developed long-term partnerships with a wide range of travel suppliers and associations throughout North America, including: Westjet Vacations, Carnival Cruise Lines, Las Vegas Conventions Visitors Authority, and Air Canada Vacations.