How to Choose the Right Promotion Ideas
You’re probably used to marketing the unique benefits you provide to members compared to banks if you run a credit union. Nonetheless, recruiting new members can be a challenge. Imagine if you could offer customers a value-added bonus in exchange for signing up?
With our years of experience working with credit unions, PCR knows from experience that our travel incentives have helped them gain new members. What better way to attract new members than with a bonus vacation or cruise?
There is more to a credit union than just new members. Like banks, credit unions can also provide loans to people and companies, regardless of whether they’re members. In this case, travel incentives are another effective way to increase conversions.
Our previous client, a credit union, has done exactly that. As a reward for signing up for their loans, they chose to invest in our Galveston Cruise incentive. Over a three-month period, they closed over $4 million in loans.
Credit unions can also utilize loyalty programs that reward members for their credit card purchases with points that they can redeem for vacations, events, electronics, and more!
Our company has also worked with banks and credit card companies in America and Canada for the past 15 years to integrate loyalty point systems into their credit cards. Through everyday credit card purchases, their customers accumulate points that can be used towards vacations, travel, events, and even personal electronics. We can help your credit union or financial institution offer similar features to your own line of credit cards.
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Some of the institutions we’ve created loyalty plans with include:
TD USA: The TD First Class Visa* Infinite Card lets users enjoy the freedom of earning and using TD Points that never expire, so they can travel whenever and however they want. TD Points are not just for flights, they can also be used for trains, hotel rentals and/or car rentals – even airport parking, taxes and booking fees.
ATB Financial: The ATB Gold MasterCard allows the user to collect reward points every time they use it. Points can be redeemed for travel, merchandise, and gift cards.
HSBC: The HSBC +Rewards MasterCard accumulates reward points every time a user makes a purchase. Points can be redeemed toward travel, gift cards, financial rewards, and valuable items (e.g. electronics, fashion, etc.)
Travel and cruise incentives are powerful sales and loyalty tools, but their effectiveness depends on how effectively you promote them. In addition to our marketing materials and ongoing support, you will always have a better chance of success if you get involved, ensure consistent branding, and inspire your entire staff to understand the value of your incentive program.
PCR has been involved in the travel incentive business for 20 years, and our clients and customers appreciate our outstanding service.
The constant drive to improve our products and services has made PCR the number one choice among businesses for travel incentives. Get in touch with us today to find out how our incentives can help your credit union succeed.