Credit Union books $4 million in loans with cruise promotion

A travel incentive is a great way to promote your brand and create profits for your business.

Promotions or special events can provide these incentives and can really help generate excitement among your customers. The problem is that organizing a travel incentive requires a lot of time and planning. The good news is that PCR can help ease some of the stress of planning these special promotions.

Why should you use PCR? In the travel incentives business, PCR is clearly the best, as this Amoco Credit Union example demonstrates.

Amoco’s Experience

Located in Galveston County, Texas, Amoco has two offices in Houston and one in Friendswood. The Galveston Daily News and some of their partners have rated them as the Best Credit Union and Best Mortgage Company due to their outstanding customer service. Some of these companies include Ulta Beauty, The Goddard School, Mary Kay, and LA Fitness.

In the summer and spring, this company wanted to think of a great marketing scheme for credit unions. Luckily, PCR was there to help by offering up cruise vacation packages.

Tina Foster, Amoco’s VP of Culture and Communications, conducted a lot of research and asked PCR a lot of questions in the beginning, which she believes is very important. This allowed her to learn all she could about PCR and what she did find impressed her. The company’s experience, as a whole, with PCR was a great one as they really helped to make their credit union promotion a success. For example, they really appreciated PCR’s policy to take back any unused travel certificates. PCR also had very timely responses to emails sent out; they even responded after business hours! Every concern was addressed as the PCR marketing team provided quick and timely responses.

The Response

The credit union promotion idea was to offer a complimentary cruise to everyone who received a loan from Amoco. There were many phone calls from a lot of interested people, even when the credit union promotion was almost over. As a credit union marketing strategy, Amoco extended the offer to these people who were taking care of their loans close to the end of the campaign, which made them very happy.

The credit union promotion generated a lot of great results, a lot of happy customers, and a company that received a lot of mileage from it. The company was able to book over $4 million in loans in just three months by using PCR’s Galveston Cruise incentive.

Amoco was very happy with the service they received from PCR. In fact, when Tina was asked about her experience, she said that even though there are a lot of travel incentive companies out there, none of them are quite like PCR. After doing her homework, she learned that PCR had the most legitimate package out of all the travel incentive companies she came across. She also stated that, at the end of the day, your customer’s experience comes back to you, so it’s important to find a company that will work well with you and provides great service to you and your loyal customers. She found this in PCR, as she found their execution of the credit union marketing idea to be perfect.

How PCR Will Work for You

Like Amoco, PCR has also received awards; PCR’s marketing group received three prestigious awards from the Gallery of Superb Printing Awards, three-time recipient of Carnival Cruise Line’s Pinnacle Club for sales excellence, and voted the number one choice for business travel incentives (a study conducted by Concordia University).

The awards say it all. PCR is the choice to go with.

Why not hire a great company to take care of most of the hassle for you? Amoco credit union did it for their credit union promotion and benefited from the results. PCR has trained travel agents and, as mentioned previously, an award-winning customer service and marketing team. They’ll help to make your promotional idea pain-free and fun! You’ll really see the financial benefits when you work with PCR, the numbers don’t lie.